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Discussion Leaders

See More Bios at SoCon09’s Crowdvine Page

Christopher Carfi Cerado — SoCon09 Keynote Speaker

Christopher Carfi Christopher Carfi is an entrepreneur and is currently the CEO of Cerado, Inc. Cerado was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities. His blog, The Social Customer Manifesto, is a "Top 25" marketing blog, and has won numerous other awards including “Top CRM Blog” in 2005 and 2007. He is also an active contributor to the ProjectVRM, based at the Berkman Center at Harvard University, which focuses on improving customer-vendor relationships and is creating tools to equip individuals with tools of both independence and engagement.

Prior to co-founding Cerado, Chris was a product marketing executive at Extricity, a provider of B2B integration services. He also spent nearly a decade at Andersen Consulting (now Accenture) as a manager at Andersen's Center for Strategic Technology in Palo Alto, California.

Chris grew up in Chicago, holds an MBA from Carnegie Mellon University, and a Bachelor’s in Computer Science from Northwestern University, and currently lives in the Bay Area with his family.

Jeff Haynie CEO of Appcelerator — SoCon Co-Host Emeritus

Jeff Haynie Jeff Haynie is co-founder and CEO of Appcelerator, an open-source software company that develops products and solutions to help enterprises rapidly develop rich Internet applications (RIAs) and SOA-based (service oriented architecture-based) Web services. He lives in Mountain View, California with wife, Ginny, and children Jared, Jack, and Jenna.

He recently relocated from Atlanta, GA where he was active on a number of projects related to improving the technology community in the Southeast U.S:

  1. SoCon07 — an unconference style meetup to discuss social media, social networking, blogging and related trends. SoCon08 was in Feb. 2008.
  2. BigThinkr — a group of entrepreneur’s passionate about building a better Atlanta community. We also host monthly meets called YnRs.
  3. Hack Atlanta — a day of hacking for Atlanta, similar to Yahoo’s Hack Day
  4. Barcamp Atlanta — an ad-hoc gathering born from the desire for people to share and learn in an open environment.
  5. Atlanta Web Entrepreneurs — a monthly meetup for local entrepreneurs interested in building web businesses.

He was previously the co-founder and CTO of Vocalocity, a software provider in the communications arena. Prior to that he was CTO of eHatchery, a digital incubator and off-shoot of Bill Gross’ idealab!

Andrew Wilson

Andrew Wilson Andrew Wilson is a veteran leader in the areas of business development, marketing, supply chain strategy, customer relationship management, strategic planning, and now more recently, in interactive destination marketing. His international career includes more than a decade with the consumer marketing giant, Procter and Gamble, which schooled him well in the science of product development based on consumer behavior, needs and understanding. This gave him a the foothold to enter the world of Destination Marketing, first as Chief Operating Officer for Brand Atlanta, a not-for-profit City-led initiative to develop and promote a singular brand identity for Atlanta. Three years later he has transitioned his role to the Atlanta Convention and Visitors Bureau, where he is responsible for the strategy and development of all interactive operations. A six-year resident of Atlanta, he has also lived and worked on four continents which has given him a broad perspective to critically evaluate the destination product. Andrew holds a Bachelor of Science degree in Chemical Engineering from the University of Cape Town in South Africa and has dual citizenship in the United States and the United Kingdom.

James W. Andrews Director at Ketchum Interactive

James W. Andrews James Andrews is the Vice President, Director at Ketchum Interactive, specializing in the creation of online media strategies, web/application development, and content production. Ketchum Interactive clients include FedEx, Monster.com, Weight Watchers, Geek Squad, Wendy’s and Nokia. Andrews is based in Atlanta and manages a team of developers, designers and strategists based at Ketchum South.

Andrews has been working in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with brands such as Current TV, Sprite, Vibe Magazine and Proctor & Gamble places him in a unique category of executives that understand the convergence of both new media, content and digital lifestyle.

James blogs at Fastcompany.com as an Expert Blogger. He also maintains a blog at TheKeyInfluencer.com where he covers the “business of pop culture” via news and interviews that span technology, new media, music business and youth/urban culture.

James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. He is an active speaker globally and is frequently quoted on the subjects of digital media, entertainment and innovative branding/marketing approaches.

Jonathan Gatrell Vice President at Inovis

Jonathan Gatrell is Vice-President of Product Marketing and Strategy at Inovis, a leading provider of solutions that help businesses improve the flow of information across their trading communities. In this role, Jon is responsible for driving product strategy and industry solutions for automotive, retail, manufacturing and logistics verticals and participating in standards development organizations. Jon has launched several key social media initiatives, products and strategies to aid customers’ in problem resolution, drive improved collaboration for their trading communities and strengthen Inovis’ online visibility.

Jon also has a successful track record in product management over the past nine years at Inovis. During that tenure, Jon has also been actively involved in corporate and business development as well as product management. Jon holds leadership roles in numerous organizations, including ASCX12, the Social Media Club, NEECOM, and OAGi.

Sherry Heyl Concept Hub — SoCon09 Co-Host

Sherry Heyl Sherry Heyl is the Chief Strategy Officer for Concept Hub (formerly What a Concept!), the first social media agency in the Southeast. Her responsibilities include business development and collaborating with clients to develop online communities of raving fans by integrating streaming video, blogs, podcasts, RSS, and virtual worlds into communication plans for B2B, B2C, Non-profit and Higher Education organizations. Sherry has been recognized as a thought leader in social and collaborative technologies and trends through invitations to speak for many varied associations, conferences, and private events.

Sherry was a key organizer of SoCon07, the first Social Media un-conference in Metro Atlanta and on the planning committee for SoCon08. Sherry is the Chair of the Technology Association of GA Enterprise 2.0 Society, on the Interim Board of Directors for the Social Media Club and on the National Advisory Board for KSU Communication Department. Sherry is a graduate of Florida State University with undergraduate degrees in Marketing and Creative Writing.

Leonard Witt Kennesaw State University — SoCon09 Co-Host

Leonard Witt Leonard Witt holds the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University and was named an Eminent Scholar by the Board of Regents of the University System of Georgia in May 2008. His scholarship centers around civic and citizen journalism represented by his First Monday peer-reviewed paper: “Constructing a Framework to Enable an Open Source Reinvention of Journalism.” He conceived Representative Journalism, a new model, enabling communities to hire their own journalists. He received a grant from the Harnisch Foundation to test it in Northfield, MN. Other funded projects include Blog2Learn, helping teachers blog, and the year-long Journalism and the Public: Restoring the Trust project funded by the Ethics and Excellence in Journalism Foundation. In all he has been involved in receiving about $300,000 in grants aimed at teaching new media, advancing social media and building journalism reform. He has organized major academic conferences for the AEJMC, including one at Kennesaw State University and others in Toronto and San Antonio and co-sponsored the Journalism that Matters summit in Washington, D.C. His annual SoCon, social media, social networking conference at Kennesaw State draws about 300 metro Atlantans representing marketing, blogging, new and traditional media, academia, public relations, human resources and executive ranks. He was a journalist for more than 25 years, including being editor of Sunday Magazine at the Minneapolis Star Tribune and Minnesota Monthly magazine. Before entering academia in 2002, he was the executive director of the Minnesota Public Radio Civic Journalism Initiative. He blogs at PJNet.org.