Disaster fundraising has hit a new high using mobile texting and social media. In just 24 hours, the Red Cross has raised more than $5 million for Haiti quake relief efforts, solely through text messages going viral on Twitter and Facebook. The Red Cross calls it a new record for mobile giving. People are donating $10 at a time by texting HAITI to 90999 on their cell phones. ABC News reports the White House is promoting the program through government websites, Facebook and Twitter. CNN says “Help Haiti” tops the Twitter list, as many celebrities are using their Twitter feeds to ask for donations.
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